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  • Microsoft's New Push to Be Cool

    By Chris Neiger  Yesterday I read an article on the Fast Company website about advertising genius Alex Bogusky and his new $300 million deal with Microsoft to produce the next ad campaign for the tech giant (read about it here). After I read it, I kept wondering what exactly is wrong with Microsoft's image, how can it be ...
    Posted to Tech Beat (Weblog) by chrisn on June 20, 2008
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